Video trends we'll see in 2023

As we step into 2023, we wanted to provide some insight into what trends we’ll see in video production. There are a few things here you’ll want to start planning how you can incorporate into your content strategy.

Here are a few video trends we can expect to see in 2023:

More use of 360-degree video:

360-degree video allows viewers to interact with the content by moving their phones or tablets to look around the scene. This immersive format is especially useful for giving viewers a sense of place or environment, and we expect to see more brands using 360-degree video to showcase their products or services in action.

More vertical reels and TikToks based on trends:

2022 was the year of the vertical video and it’s not slowing down in 2023. Since Instagram updated all video posts to be reels, most companies are specifically filming and editing in a native vertical 9:16 aspect ratio. We’ll also see brands continue to find more ways to incorporate trends into their content.

The continued growth of live video:

Live video allows viewers to experience events as they happen, and it allows brands to connect with their audience in real time. With the proliferation of high-quality smartphones and the availability of fast internet connections, we expect to see more brands using live video in their marketing in 2023.

Increased use of animation and motion graphics:

These techniques allow creators to communicate complex concepts in an engaging and visually appealing way. We expect to see more brands using animation and motion graphics to tell their stories and to stand out in a crowded market in 2023.

Emphasis on authenticity:

Viewers are becoming savvier, and they can spot inauthentic or overly-produced content from a mile away. Brands that want to connect with their audience in 2023 will need to be real and genuine in their video content, showing the human side of their business and being transparent about their values and mission.

Overall, these are just a few of the trends we can expect to see in the world of video in 2023. As always, it's important to stay current and to be open to trying new things in order to stay relevant and effective in the world of video production.