Fresno Area Express
Monthly retainer for content production for Fresno Area Express (FAX) public transportation services.
Project Brief
In 2017 we were awarded a contract with FAX to deliver video content that highlighted the services and riders of the public transportation department in Fresno. Since then, we’ve not only continued to provide FAX with high-quality content, but we’ve increased our services year after year.
Storytelling Videos
Over the last 6 years, we’ve met a lot of riders and FAX employees that have made FAX the service it is today. Below are a few examples.
Everyday Rider #gettheFAX
Back to School #gettheFAX
FAX Bus Driver Spotlight | Julius Haynes
FAX is for Families #RideWithFAX
Fresno Nights with FAX #RideWithFAX
FAX Driver Profile | Larissa Wiley
Commercial Video Production
Beyond profiles and informational videos, we’ve led commercial productions to help create memorable campaigns.
Thank You Drivers
New Routes are Here
Life in the FAX lane
“Our partnership at FAX with Backstory Creative has brought a fresh sense to our customer base of who we are and what we do. It has changed opinions about FAX with many people.”
— Gregory Barfield, Director of Fresno Area Express
