It’s easy to look around and see the negatives of your surroundings.

But when you take those same imperfections and shed some light on them, you start to see the beauty. Fresno and the Valley are intertwined with different cultures, different traditions, and a range of terrain that makes it really like no other place. Some people question, “Fresno?”, like why would anyone choose to live there? For the people of the Valley it’s not really a question. It’s just home. And that’s how we see it.