Video Production - NIL Ad with Fresno State Quarterback, Mikey Keene

You’re right Mikey, it’s five.

In this uproarious NIL video, we teamed up with Fresno State Quarterback Mikey Keene to inject a dose of humor into the serious business of football yardage. The premise was simple: What if the distance Mikey throws the ball could translate into dollars per yard? Through a series of absurd tests and scenarios, we embarked on a quest to determine the monetary value of each yard thrown. Prepare to laugh as we showcase the lighter side of sports analytics, proving that even in the competitive realm of football, there’s room for levity and creativity. 

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Video Production - Meet the Backstory Creative Team