Fresno First Bank NIL Commercials make National News
What do you get when you combine “This is Sportscenter” commercials with “The Office”? A series of commercials starring student-athletes as bank employees for Fresno First Bank. The latest commercial of this series had Fresno State Football wide receiver, Jalen Cropper, making some impressive catches and making some big plays for the bank’s sales team. It even caught the eye of On3.com, a national media highlighting the best of college sports and recruiting. You can read the full article here.
“Obviously I’m biased here but I thought this was probably the coolest NIL commercial that I’ve seen so far,” Escovedo said.
Latest Fresno First Bank NIL commercials
The results?
Fresno First Bank has under 500 Twitter followers and is still able to get thousands of organic views from these videos. Chief Revenue/Marketing Officer Matt Tymn said this specific commercial hit 2,000 views per hour at its peak. We’ve seen some of these commercials hit 100,000 views and more just on Twitter alone. Other NIL commercials have hit over 70,000 view on Instagram and Facebook.
Creating winning video content
These projects are inherently a risk. We’re lucky enough to have a client like Fresno First Bank, that isn’t afraid to try new and different ideas. When NIL became legal, we reached out to all of our clients and they were the only ones who saw the potential. After pitching a few ideas and figuring out the logistics we began the video production to produce these commercials.
With risk comes reward. In this instance, it created a persona and an image that separates itself from the majority of all businesses. Not every company can have their CEO also star in a leading role in their commercials. We’ve found this persona to create a welcoming, down-to-earth CEO, that is very approachable. And for a bank that’s going after local businesses, there’s nothing more you could really ask for with your commercials.
Looking to leverage your video production?
If you’re looking to leverage your creative video production then make sure you fill out this form here. We’d love to learn more about your business and marketing goals to pitch you on creative content ranging from video production, commercial series, Reels, TikToks, photography, and digital content strategy.