Two farmers in hats talk in a green cantaloupe field under a blue sky

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California Cantaloupes Reels

For California Cantaloupe Advisory Board

The Brief

What they wanted.

The California Cantaloupe Advisory Board needed Instagram reels for 2026. The best cantaloupe story isn't in a studio. It's out in the rows.

The Solution

What we made.

So that's where we went. Three farms, three shoots, all in the field. At Legends Produce: drone passes over the rows, harvest rigs at work, a handshake between the vines. At Allen Family Farms: a father and daughter checking melons, a grandkid on a toy tractor. At Westside Produce / Classic Fruit: crews loading cartons, a knife through a fresh cantaloupe, seeds in an open hand. Real growers. Real harvest. Cut for the feed.

Across the campaign

The hero, the supporting cast.

A father and daughter in caps hold cantaloupes in their field — Allen Family Farms, melons in hand.

A young woman crouches to check melons among the vines — Checking the rows.

Two people walk away through a cantaloupe field toward the horizon — Walking the field.

A father and daughter stand in a wide cantaloupe field at dusk — Wide open rows.

Drone view of long cantaloupe rows stretching to the horizon — Legends Produce from above.

Drone view of harvest rigs moving across a green cantaloupe field — Harvest rigs at work.

A harvest crew works beside a rig loaded with cantaloupes — Crew at the rig.

Two farmers shake hands in a cantaloupe field — A handshake in the vines.

A tractor pulls a trailer stacked with cantaloupe cartons through the field — Loaded and rolling.

A farmer in a straw hat and orange shirt walks the cantaloupe rows — Westside Produce, walking the rows.

A harvest crew works under a big sky beside a covered harvest rig — Harvest under a big sky.

A worker hands a Classic cantaloupe carton up on the harvest rig — The Classic carton handoff.

Crew members stack cantaloupe cartons on the rig — Cartons stacked high.

Wide view of a covered harvest rig and crew crossing a cantaloupe field — The whole operation.

A harvest rig moves down the rows with the crew picking alongside — Down the rows.

A farmer in a plaid shirt bends to pick a cantaloupe — Picked by hand.

A crew loads cantaloupe cartons onto a flatbed trailer — Loading the trailer.

A tractor and trailer of stacked cartons wait at the edge of the field — Ready to ship.

Vertical cutdowns

Built native to the feed.

Allen Family Farms
Allen Family Farms
Allen Family Farms
Allen Family Farms
Legends Produce
Legends Produce
Legends Produce
Legends Produce
Westside Produce / Classic Fruit
Westside Produce / Classic Fruit
Westside Produce / Classic Fruit
Westside Produce / Classic Fruit

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