Social Media

Most brands treat social media as the place where you post the leftovers from real campaigns. The afterthought. The B-side. We treat it as the front door, because for most of your audience, it is. The post they scroll past on Tuesday is the entire impression they have of your brand on Wednesday.

Backstory Creative runs social media as a publishing operation. Strategy, content production, calendars, paid amplification, built around the simple idea that what you put in the feed every day matters more than the brand film you make every other year. Both matter. We make sure neither goes to waste.

Strategy that gets used

Editorial calendars built for the team that has to execute them. Pillar topics that connect to the business. Cadences that respect the algorithm. The strategy lives where your team works, not in a deck nobody opens after the kickoff.

Content the feed actually rewards

Short-form video, photography, motion graphics, carousels, live coverage. We produce social content natively for each platform instead of repurposing horizontal video into a vertical and hoping. Different platforms, different grammar, different work.

Organic and paid, on the same team

The social management team and the paid social team should be one team. We run them that way. Creative built for the feed gets tested in paid, the winners get scaled, and the learnings flow back into organic. One throughline. One performance loop.