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BACKSTORY CREATIVE
A packed ballroom watches a keynote speaker on large screens at the Central California Women's Conference
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Event · 2026

Central California Women's Conference 2026

For Central California Women's Conference

The Brief

What they wanted.

The Central California Women's Conference packs a lot into one event. Keynotes, smaller sessions, an expo floor, a lot of reunions. The photos had to keep up with all of it.

The Solution

What we made.

We worked every corner of it on September 15, 2026. The ballroom keynote on the big screens. Packed rows leaning in. Booths and activations across the expo floor. Hugs in the hallway, crowds on the sidewalk, lunch tables mid-conversation. The big moments and the small ones, in one library ready to share.

The gallery

Frame by frame.

Wide view of a conference hall filled with round tables of attendees
Every seat taken.
Rows of attendees seated in a session room facing the stage
Rows leaning in.
Women in the audience listen intently during a session
All ears.
A speaker in a denim jacket gestures while presenting to a small room
Smaller room, same energy.
Two attendees share a hug in a conference hallway
Reunions in the hallway.
A sponsor booth dressed with soccer balls and turf on the expo floor
The expo floor, dressed to play.
Two women staff a colorful juice booth under a balloon arch and scoreboard sign
Booths with personality.
Attendees browse a busy vendor booth
Browsing the booths.
Exhibitors in white chat with guests at a display table
Conversations at every table.
Brochures and magazines laid out on a black exhibitor table
Details on the table.
Crowds move through the expo hall between vendor booths
Expo hall, full swing.
Attendees talk and laugh around lunch tables
Lunch, mid-conversation.
Attendees cross a downtown street outside the conference venue
Crowds outside the doors.

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