Social Media Retainer

Most brand teams already know what they need on social: a steady drumbeat of good content, posted consistently, supported by paid amplification when it earns it. What they don't have is the team to actually execute it month after month after month. That's the gap a retainer closes.

Backstory Creative runs monthly social media retainers for brands that have moved past the campaign-by-campaign approach. Production, management, strategy, and paid all bundled into one ongoing program: predictable cost, accountable team, compounding output. We become the social arm your brand never had to hire.

What's in a month

A typical retainer covers monthly content production (short-form video, photography, motion graphics), full editorial calendar and posting, community management, paid social campaign management, and a monthly performance review. We size the package to your brand's actual cadence, not a one-size-fits-all template.

One team, ongoing

Same producers, same editors, same strategist every month. The team learns your brand the way an in-house team would, except faster, because that's all we do. Onboarding takes weeks. The compounding starts in month two.

Built to scale up

Most retainer relationships start at one platform and one content type, then expand as the program proves out. We design every retainer to grow: adding paid scale, additional platforms, or hero campaign moments without renegotiating the whole program.