The Brief
What they wanted.
On July 1, 2021, the NCAA's interim policy let college athletes earn money from their name, image and likeness (NIL). That same day we were pitching NIL concepts to companies around the Valley. Only one fully embraced it: FFB Bank.
The Solution
What we made.
Spots with Fresno State athletes like Jalen Cropper and David Perales grew into a four-year campaign, with millions of views and national media attention.
"You look at basically our whole audience on Twitter, it's really small," FFB's Matt Tymn told On3. "It's actually under 500 [followers] but we can get 100,000 views on these commercials."
A conservative financial brand, talking to a young audience it had never reached before.
The Numbers
Did it move the needle?
Day 1
pitched the day NIL began
July 1, 2021
4 yrs
NIL campaign
100K
views per spot
from an account under 500 followers
Got something similar in mind?
Let's make something
that hits.
Tell us about your project. We'll tell you if we're the right team for it.
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