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Fresno County Sheriffs Office
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Commercial · 2026

Fresno County Sheriffs Office Recruitment Video

For Fresno County Sheriffs Office

The Brief

What they wanted.

Fresno County Sheriff's Office needed a recruitment spot. Most law enforcement ads sell the badge. We went after the life that comes with it.

The Solution

What we made.

"You Can" is a 30-second recruitment spot from 2024, and it spends most of its time at home. A blanket fort in the living room. Story time with two daughters. Burgers on the backyard grill. Then the uniform goes on, worn by the same guy who does the bedtime tuck-in. The pitch lives in the pictures. The job and the family, in the same frame.

Watch on YouTube

Across the campaign

The hero, the supporting cast.

Fresno County Sheriffs Office Recruitment Video
Fresno County Sheriffs Office Recruitment Video
Fresno County Sheriffs Office Recruitment Video
Fresno County Sheriffs Office Recruitment Video
Fresno County Sheriffs Office Recruitment Video
Fresno County Sheriffs Office Recruitment Video
A father reads a picture book with his two daughters under a blanket fort
Story time comes first.
A Fresno County Sheriff's deputy in uniform buttons up his shirt
Suiting up.
A dad grills in the backyard while his daughters set the patio table
Backyard, string lights, dinner on.
A father and daughter laugh together at the backyard grill
Grill duty, shared.
A uniformed deputy sits at the table drawing with his daughter
Still in uniform. Still dad.
Overhead view of a child coloring drawings with crayons and markers
Crayons everywhere.
A father tucks his smiling daughter into bed
Bedtime, on time.

Vertical cutdowns

Built native to the feed.

  • Vertical

On set

How it was made.

  • Fresno County Sheriffs Office Recruitment Video
  • Fresno County Sheriffs Office Recruitment Video
  • Fresno County Sheriffs Office Recruitment Video
  • Fresno County Sheriffs Office Recruitment Video

Got something similar in mind?

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that hits.

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