
The Brief
What they wanted.
Finegan Dealer Group needed its March 2026 commercials to cover a lot of ground. Different stores. Different brands. Thirty seconds at a time.
The Solution
What we made.
"We'll Be Ready" moves the way a good dealership does. Dusk over the Clovis Chrysler Dodge Jeep Ram lot. A drone pass over Fresno Infiniti. A customer heading for her Jeep, a family settling into a new truck, a red Ram rolling under the Clovis "Gateway to the Sierras" sign. The service bay, the showroom floor, two salesmen grinning through a driver's window. Every :30 lands the same promise. Show up. They'll be ready.
Across the campaign
The hero, the supporting cast.







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that hits.
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