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A pink Farm2You Peaches for Pink giveaway box, labeled in support of breast cancer research, filled with peaches, a cap, a tote and other prize items against a solid pink backdrop.
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Photography · 2026

Trinity Fruit Company: Fruit for Every Season, Photographed Season by Season

For Trinity Fruit Company

A seasonal photography partnership with a Fresno grower and its family of brands, from a Peaches for Pink giveaway in June to a candlelit fall dinner in October.

Overview

Trinity Fruit Company is a Fresno-based family grower, packer and shipper, and the parent company behind a family of consumer brands: Farm2You stone fruit and the Peaches for Pink breast-cancer awareness campaign, Juicy Gems pomegranate arils, Squeezed Juice, Buddy's Citrus, and The Fruitful Market's seasonal harvest boxes. Their promise is “Fruit for every season™,” carried “from our family farms to your family table,” with brand pillars of Zero-Waste, Cross-Aisle and Innovation.

The challenge

Trinity needed one creative partner who could keep six distinct sub-brands looking fresh, on-brand and seasonal month after month. Each brand has its own guide, look and audience, and the fruit itself sets the calendar: peaches in June, back-to-school juice in August, pears, persimmons and pomegranates in the fall, and citrus coming into winter. After an initial lunch and team meeting in May and June, Backstory came on board in June 2026 as Trinity's ongoing content partner, working from Trinity's 2026 campaign guide and fruit-availability calendar.

Our approach

We built each shoot around a single campaign and a single season, so every image had a job to do. Highlights from the photo work:

  • Peaches for Pink (June 19). A Farm2You giveaway for breast cancer awareness. We styled peaches, Peaches for Pink packaging and the giveaway prizes on a saturated pink set, and produced a promotional Reel and supporting stills for the campaign.
  • Summer and back-to-school content day (July 21). A 6:30 a.m. start in a peach orchard for a “desk in the orchard” concept. A second team covered orchards and packing-house footage, then moved to a lifestyle home location in Sanger. On set: Farm2You stone fruit pouches, Juicy Gems arils, The Fruitful Market Season's Harvest Box and Squeezed Juice, styled into lunchboxes, backpacks and tailgate snack spreads for the Back-to-School Squeezed Juice Giveaway.
  • Fall content shoot #1 (August 27). Three campaigns in one day: Sweater Weather (Asian pears), Farm 2 Bottle (Squeezed Juice) and There's Power Inside (Juicy Gems pomegranates and aril cups), with kiwi and persimmons sourced for styling. The Trinity team was on set.
  • Fall content shoot #2: Sweater Weather and Halloween (September 11). An evening shoot built on warm, moody light: fire pits, candlelit grazing boards, neon-ghost Halloween vignettes and kids in ghost costumes, featuring Juicy Gems, Squeezed Juice, The Fruitful Market and Trinity PLU-stickered fruit.
  • Fall giveaway dinner (October 8). A dinner built around an “everyone gets a basket” giveaway moment, with Buddy's Citrus included. We photographed a chef at work, plated fall fruit dishes and the guests around a styled harvest table.

Alongside the stills, we also captured field and packing-house video—a pomegranate ranch in Madera on September 8, and a persimmon ranch near Kingsburg and Trinity Packing in Reedley on September 30—and produced campaign Reels.

Deliverables

  • Five photo shoots and 700+ edited stills: Peaches for Pink gallery (122), July 21 summer / back-to-school gallery (80), Fall Shoot #1 (159), Fall Shoot #2 gallery (122, plus a 158-image retouched edit set), and the fall giveaway dinner (255).
  • Peaches for Pink: a promotional Reel plus supporting stills for the Farm2You and Trinity Fruit giveaway; full photo gallery delivered June 24.
  • Back-to-School: Back-to-School Squeezed Juice Giveaway video plus the Squeezed Juice photo gallery (delivered August 11). The same content day also produced a Fruitful Market brand video (three versions) and a farm-to-table packing-house Reel.
  • September campaigns: a brief of 12 Reels and 12 photos across Sweater Weather, Squeezed Juice and There's Power Inside; photos delivered September 11, then a second gallery and about 11 Reels from the September 11 shoot delivered September 23.
  • October: fall giveaway dinner photo gallery and Reels.
  • Delivered as high-resolution JPGs for social, giveaways and brand use.

The partnership is ongoing. Additional citrus and pomegranate campaigns, including “Buddy's with a Bestie” and a pomegranate how-to video, were already in production after the October dinner.

The gallery

Frame by frame.

A pink Farm2You Peaches for Pink giveaway box, labeled in support of breast cancer research, filled with peaches, a cap, a tote and other prize items against a solid pink backdrop.
A smiling woman in sunglasses holds up a woven straw tote with a peach charm against a bright pink backdrop.
Two children stand outdoors among greenery, holding cups of Juicy Gems pomegranate arils; one wears a pink backpack.
An open lunchbox packed with a bottle of Squeezed Juice and sliced stone fruit, as a hand holds a handwritten note that reads, You're as sweet as a peach.
A hand holds a bottle of Squeezed Juice Immunity, mandarin, ginger and carrot, in front of a blurred outdoor field and water.
An adult and two children stand at a round wooden table, holding peaches and a green The Fruitful Market harvest box.
Overhead view of a wooden platter of sliced stone fruit, burrata, arugula and basil, set on a dark slatted table.
Two people in white sheet ghost costumes hold up bottles of Squeezed Juice mandarin and cranberry.
Citrus fruit sits in a small dark cauldron in front of a glowing neon ghost light on a wooden table.
A woman in a burgundy sweater laughs in an Adirondack chair beside an outdoor fire pit, with a striped blanket behind her.
Guests toast with rosemary-garnished red cocktails at a candlelit fall harvest table styled with leaves, candles and persimmons.
A chef in a black coat plates thinly sliced persimmons and basil on a silver platter.

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